Nation X was a key part of TikTok's market strategy as they expanded in the U.S. in 2018.

Total Reach87m

Total Impressions33m

Influencer Partnerships70

Conversion Rate1.38%

Breaking into the United States Market


Create a viral video campaign for TikTok's entrance in the United States market


During New York Fashion Week 2018, Nation X connected TikTok with 70 influencers ranging from micro-influencers like Gia Rose Di Tullio to Arianny Celeste. Influencers posted a video of them doing outfit changes in spirit of the internationally acclimated fashion event. Furthermore, influencers also shared videos of them at the catwalk.

Nation X was crucial to TikTok's expansion to the U.S. in 2018