Top Influencers Tackling Taboo Topics

It's challenging for social activists to talk about uncomfortable yet important topics that touch on sensitive issues like incontinence, feminine hygiene, and anything to do with death or sexuality. But in today's age, social media influencers are becoming mentors for younger generations and embracing taboo issues despite growing intolerance.

The Benefits Of Investing In An Influencer Marketing Team

Influencer marketing has rapidly improved over the years, and organizations are trying to incorporate it into their overall strategies. Studies show that marketers who deploy influencer marketing strategies get better results. For example, organizations that use influencer marketing experienced 26% faster growth in 2021.

How Brands Should Address Sensitive Issues On Social Media

In today's contentious political climate, expressing an opinion may seem hazardous, as you may quickly alienate your followers. And that is precisely why it is important to be vocal in support of causes you believe in. According to research, 64% of consumers worldwide base their purchasing decision on the social or political viewpoint. So your intended audiences will invariably be attracted to your brand if you stick to things that matter.

Why Twitch Isn't Just For Gaming Brands

Twitch – the famous American video live streaming service – allows users to watch others play video games, sleep, or even draw. What's the attraction?

Social Commerce Strategies

People hadn't been able to communicate this effectively before social media. These platforms have given a voice to everyone. Sitting in one part of the world, you can connect with people on the other side using these social media platforms. It would be viable to say that social media has become a global community.

How To Find The Right Influencer For Your Brand's Campaign

Hiring an online influencer, paying them, and watching them drive traffic to your brand seems like a simple process. However, it is not as straightforward as one would expect. 

A Guide To Repurposing Influencer Content

Working with influencers has become one of the leading methods of promoting a brand. That’s because they command the attention of thousands of followers (millions in the case of mega influencers like Kylie Jenner), and these people hang on to every word and every visual posted by their digital heroes. 

Examples Of Authentic Branded Content

Branded content pertains to pushing your brand by using means other than traditional advertising. Its primary purpose is not to promote but rather to speak about an issue in society. Using this strategy, you can drive engagement, increase awareness and improve loyalty. This article will discuss some fantastic branded content examples that have been successful and helped the brand grow.

How To Amplify Content With Paid Media

Content marketing is taking precedence over other marketing strategies. People are more concerned with getting valuable information than being convinced into buying a product or service. Trust has become a significant factor for consumers, and the content will help an organization build a relationship with the customer.

Top Influencers Breaking The Mold

Social media influencers are the emerging stars of the Internet who are doing more than just being influential figures. They have a large social media following and can sway a sizable portion of the public. Some of them are using their power very responsibly to break the mold. We have listed four of our favorite influencers in this post.

Global Influencer Marketing

Today, the media landscape is confusing and cluttered. Thus, digital marketers worldwide need to explore innovative ways to connect with their audiences.

All You Need To Know About Livestream Shopping

The one missing element of live-streaming has been the opportunity for customers to buy products from the video directly. However, that is no longer the case!

How To Boost Product Sales On Instagram?

Learning how to sell products on Instagram offers companies of all sizes countless potential opportunities to effectively reach their target audiences and generate sales.

Confluence (Content + Influence) Marketing

Competition in the digital marketing world is fierce. Thus, choosing the optimal marketing approach is imperative to deliver sustained profits and growth.

Tiktok Vs. IG In 2022

Social media is becoming increasingly popular. In the last 12 months, 424 million users have joined social media, pushing the total social media user count to 4.62 billion. This presents a fantastic opportunity for businesses to reach their target audience.

How To Promote A Brand?

Coca-Cola or Pepsi? Budweiser or Budlight? Evian or Volvic? You know exactly what product we are talking about in each of these choices. Cola, beer, and water are products that are synonymous with these brand names. That's the power of brand promotion done right.

What is Influencer Marketing?

Social media marketing has gained massive traction over the years, and social media influencers are now being leveraged for brand marketing. These influencers have a huge following — if they endorse a brand, a large majority of their followers would be interested. This article will talk about influencer marketing and making a marketing strategy that gets results. 

USA Today: 20 of the most adorable holiday outfits for kids

It’s beginning to look a lot like fall, and with the season changing, that means that the holidays are right around the corner. While there are a lot of us who are looking forward to those special dinners, some of us are waiting to see what outfits to buy for our little ones.