PatPat

Establish presence on Youtube and Instagram with a mix of macro and micro influencers, supporting a positive consumer behavior for millennial moms and boomers across the globe.

Since Spring of 2020, Nation X has executed several boutique influencer campaigns for PatPat.In less than 6 months Nation X will have connected PatPat with nearly 75 Million targeted parental eyes! This total reach presents an earned media value of well over $500,000. Capitalizing on a trifecta of micro and macro influencers and Youtubers alike, PatPat is transforming into a positive addictive consumer behavior for millennial moms and boomers across the globe. With far lower CPMs than traditional banner ads on either Facebook, or even Instagram, influencers help maximize marketing expense.

Use premium, brand targeted, higher costing and more engaged influencers to drive engagement for TikTok videos.

NationX activated 60 highly engaged brand fitting influencers for PatPat's TikTok holiday campaign to wrap up 2021. These influencers collectively had a total following of 75 million plus followers, which is 25% more than NationX promised. Our agency focused its influencer identification around mom and family accounts. These accounts created 90+ videos that resulted in 27.2 million views, compared to 20 million views we guaranteed, NationX over delivered by more than 35%!

NationX was able to develop 29 highly engaged TikTok videos that had over 5% engagement per video. While the average influencer has 1-1.5% engagement on their posts, our posts consist of captivating content that is genuinely influential.

Create a positive image of PatPat and increase it's exposure through various publication platforms.

PatPat was then featured in 30+ unique publications, from the likes of some of the biggest publications on the West Coast such as KTLA to some of New York's finest like Pixel 11. Not to mention PatPat is slowly breaking its way to more and more major publications each week, such as USA TODAY!

Most recently PatPat wanted to increase their exposure in the Latin America, so Nation X connected it with Telemundo. These publications had between 500,000-69,500,000 unique monthly viewers helping PatPat get in front of more and more targeted buyers (parents) across the states.